On socialism :: essays research papers

Quod Apostolici Muneris (On Socialism): Reflection Rundown of Content This article censures communism as against Christian way of thinking. From start to finish, its contemptuous tone and depiction of communism doesn't change. In the main passage, it as of now reviles communism as a destructive plague crawling into society. Afterward, it closes with considering communism a stage into insidiousness. Most worried about communism is denouncing of two things. To begin with, the Church (or so the article claims) was based on the disparity of men. Consequently, communism makes disarray since individuals will not comply with higher force. This, to the church’s eye, is risky in light of the fact that it obliterates God’s common request. Too, communism allowing divorces isn't seen agreeably by the Church. Separating, the article states, isn't allowed even in uncouth individuals (remember the date at which this article was composed). In eyes of the Church at that point, communists are respected lower than even primitive individuals are. Inquiries On the Article: 1) Why is it that communism is censured in the Church’s eye since in Heaven, there should be any responsibility for? 2) Why is it that the congregation appears to advance the disparity of men? Is that not opposing to the Bible expressing that all individuals are made in the picture of God. 3) What is the explanation that the Church disallows separating? Target Conclusion It is obvious that communism is abhorrent according to the Church. The congregation accurately asserts that communism can't make the Utopia it guarantees. A great many people in communist countries are upset. As found in chronicles of China and Russia under a socialist government, communism makes domineering governments where regular folks are sluggish and unmotivated. Such isn't somebody excellent in the Church’s eyes. Reflection/Subjective Reactions â€Å"Defile the tissue, disdain territory and curse majesty† (POPE LEO XIII, 1878, 1); â€Å"Quod Apostolici Muneris (On Socialism)’s judgment is annihilating, and appear to be unfit for a social framework made to impersonate paradise; presently, never again are the poor mistreated and social imbalance tormenting its disastrous casualties. Through summoning language, â€Å"Quod Apostolici Muneris (On Socialism) stands out everything communism speaks to from God’s will. From God’s union with chapel and â€Å"natural law†, it denounces communism as â€Å"deadly plague that creeps into the very strands of human† (POPE LEO XIII, 1878, 1). Shockingly, the introduced contentions deceive communism more than to uncover its disasters. The language, however loaded with amazing words, holds void of proof to legitimize the case.

International Corporate Entrepreneurship And Role Of Middle Management

Universal Corporate Entrepreneurship And Role Of Middle Management Center administration has significant significance in the corporate enterprising procedure however startlingly it has got little consideration in the past research and scholastic writing. Center administration has extraordinary effect on authoritative dynamic, procedure making and in usage of these methodologies because of their focal spot in the administration chain of importance. This section incorporates the scholastic writing applicable to center administration and their job during the time spent corporate business enterprise (CE). It will start with essential ideas of center administration and corporate innovative procedures, their definitions and clarifications. Past writing will be introduced later on in this area with respect to center administration to legitimize the both positive and negative sides of center administrations job and effect on the corporate pioneering exercises by the analysts. This will at that point follow a counter contention to examine the pretended different powers (higher administration, first level chiefs and workers) so as to impact the CE procedure. The corporate enterprising procedure requires development and change so as to stay compelling in the business and this will be audit in the light of past writing to look at the procedure of authoritative change. The last piece of this area will focus on the issues like change execution and their disappointment in association. Additionally writing will be evaluated with respect to drivers like authoritative citizenship, hierarchical development and ability to use both hands that impact authoritative changes in a roundabout way. What is Entrepreneurship? The term business enterprise was utilized as a monetary term in the mid eighteen century and depicted as a procedure bearing a danger of purchasing and selling items or administrations at certain and unsure costs by Cantillon (1855) as refered to in Grebel et al. (2003). Grebel et al. (2003) further expanded the term by including and uniting the creation factors in it. Be that as it may, this definition brings up not many issues whether there was any uniqueness about the enterprising capacities or it was simply one more type of the executives. Later the meaning of business was included with the idea of advancement which incorporates the item development, process development, showcase advancement or even authoritative development. This definition expands the idea of business and portrays it as the maker of new undertakings and pictures the business visionary as originator and trailblazer. Characterizing Corporate Entrepreneurship Corporate Entrepreneurship (CE) was portrayed as a procedure that can be utilized by people inside an association to make openings regardless of the assets they are holding (Stevenson et al., 1999). Numerous analysts characterized CE as a procedure of authoritative restoration (Peterson and Berger 1972; Hill and Hlavacek 1972; Hannan 1976; Quinn 1979, and Sathe 1989), while others depicted it as the consolidated enterprising endeavors dependent on the hierarchical assets and responsibilities so as to play out the creative elements of association so as to build up the item, procedure or development (Covin and Miles 1999; Naman and slevin 1993, Miller and Friesen 1982; Burgleman 1984; Kanter 1985; Alterowitz 1988; and Zahra and Covin 1995). As indicated by Sharma and Chrisman (1999) there are three kinds of marvels into reality for CE that might be connected. These are: a) Creation of new business from a current one b) Transformation or reestablishment of an association c) Innovation The production of new business was depicted as the inside corporate wandering by Zajac, Golden and Shortell (1991) while Pinchot (1985) called it enterprise endeavor. Then again the procedure of restoration of association was viewed as key recharging (Guth and Ginsberg, 1990), authoritative reestablishment (Baden and Stopford, 1994) and vital change, change and recovery of association (Shendel, 1990). By illuminating these thoughts Sharma and Chrisman (1999) characterizes CE as the procedure where people or gathering of people make new association inside a current association or discover development in that association. The enterprising endeavors that bring about the formation of new business association are known as corporate wandering and the came about advancement could abuse the methods of item offering in the current or new market. The investigation of these various measurements and approaches of CE can be finished up with the investigation of Gartner (1988) who portray it as a multifaceted idea that requires some major transformational changes so as to build up the entire thought of CE. Center Management and the Organization Dobson and Stewart (1993) and Turbalull (1998) worried on the need of a more clear definition for the term center troughs, as the degrees of center administration in an organization as inadequately sketched out as a unit of examination. Center administration is essentially utilized as a strategic work power to dispose of the holes between the senior administration and the sub-ordinates at the lower end of authoritative pecking order and furthermore to actualize the hierarchical strategies made by the senior administration. Two sorts of center chiefs were recognized by Currie (1999) in associations: authority center supervisors for the jobs like advertising, HR or money; activity center directors that arrange tasks between divisions. Albeit both administration types are significant for any association yet the master capacities or limit crossing exercises get the need. The cooperation of expert center directors in hierarchical exercises shows up more regularly when contrasted with the tasks administrators who center around inward activities more (Wooldridge, 1997). The significance of center administration and their job as an operator in acquiring the change contemporary association was first brought into consideration by Bower (1970). Be that as it may, the following decade or two accompanied a little precise research so as to characterize the degree and nature of center administration and their commitment towards the authoritative advancement and business enterprise. Albeit numerous analysts and creators (Peters and Waterman, 1982; Kanter, 1983; Pinchott, 1985; Drucker, 1985; Burgelman and Sayles, 1986) have contended on the various parts of center administrations commitments towards CE while others (Schuler, 1986; Woolridge and Floyd, 1990) talked about their job in the companys methodology which is another significant variable of CE (Guth and Ginsberg, 1990; Zahra, 1991). Center Managements Role in Operations As per Floyd and Lane (2000) working level administrators retains the significant thoughts and data from outside the firm while likewise giving a positive reaction to the center level administrations data which depends on the top-level administration key thoughts. Each administrative job is not the same as other and various activities are related with every one of them (Miller and Camp, 1985) yet here the conversation will rotate around the center administration, their corporate pioneering exercises and their conduct towards CE. At the end of the day, when duty is made by the all administration levels so as to seek after the CE related exercises, at that point its center directors obligation to impart through all authoritative level for the successful progression of data for the usage and advancement of undertaking. The job center administration and their significance in the development procedure in an association were perceived by Quinn (1985) and who was additionally among the first to bring up the esteemed part played by the center administration CE. He additionally perceived that the top-level administration is confined from the every day floor tasks and it is significant for center administration to assume critical job in encouraging the organization objectives and targets. This significance in the hierarchical structure offers them a chance to collaborate with the workers and support them towards development while facing the determined challenge. Center administration and the Corporate Entrepreneurship The writing (Floyd Lane, 2000; Ireland, Hitt, Vaidyanath, 2002) recommends that in any association chiefs assume indispensable job whatsoever degrees of authoritative structure and contribute towards organization achievement. In straightforward setting, the top level administration includes in key job where their main responsibility is to manage key dynamic and set clear bearing towards companys objectives and goals. Then again, center administrators work is to overcome any barrier between two particular parts of the bargains for example top-level directors and working level supervisors and their center is the powerful correspondence between the two channels. This isn't a simple activity and to satisfy the necessities of their activity the correspondence ought to be conveyed to the two parts of the bargains so as to make the ingenuity of all specialty units including item and administration. As indicated by Ghoshal and Bartlett (1994) the center directors are not just empower the pioneering activities like making new open doors for association or take part in authoritative recharging yet in addition keeping the ingenuity of additionally these innovative activities . Different specialists (Kanter, 1985; Ginsberg Hay, 1994; Pearce, Kramer, Robbins, 1997; Floyd Lane, 2000) depicted the center directors as facilitator between the two administrative levels and how they assume their job to shape the innovative activity set by the top-level administration for them. Because of the interest of their job center chiefs need to accommodate the top-level procedures and execution issues at the base finish of chain of importance as these decide the abilities and furthermore the exhibition of association. There is solid connection between the organizations execution and center administrators discernment about the attributes of competency (strategies, accord and embeddedness) and this se parates them from the primary level supervisors and take them clo

How to Create an Idea-Driven Organization - Focus

How to Create an Idea-Driven Organization - Focus Constant innovation is crucial for businesses who want to stay ahead of the competition. But how do you create a real culture of innovation? How do you foster a free exchange of knowledge and manage ideas efficiently? In this article, we’ll discuss how you can transform your business into a truly  idea-driven organization, using collaborative idea management and task management software. In their book “The Idea-Driven Organization”, award-winning authors Alan G. Robinson and Dean M. Schroeder discuss the power of ‘bottom-up ideas’, i.e. ideas generated by front-line employees  such as technical support agents, sales clerks, assembly-line workers, and all those other people who usually don’t get a say in important business decisions. If you want to turn your business into an idea-driven organization, the authors argue, it is exactly those front-line employees you need to engage. They are the ones who interact with your customers on a daily basis and know their problems, wishes and frustrations; they are the ones who are on the ground, on location, in the trenches; they are where the real work happens, which is why they are the first ones to notice when a process isn’t optimized or an important opportunity not realized. Enlarge this mind map summary of the book The Idea-Driven Organization to view the books key takeaways at a glance: Your browser is not able to display frames. Please visit THE IDEA-DRIVEN ORGANIZATION By Alan G. Robinson  Dean M. Schroeder on MindMeister. How to Create an Idea-Driven Organization If you want to follow the authors’ advice, your first challenge is to enable and encourage your front-line employees to share their valuable insights. Your second challenge is to group and prioritize these ideas in a meaningful way. Your third challenge is to implement ideas efficiently, creating a cycle of continuous improvement and innovation. Let’s look at all three of these challenges in turn and how you can use collaborative software tools to meet them successfully. 1. Facilitate the Exchange of Knowledge and Ideas Authors Robinson and Schroeder suggest the usage of an idea board, which can be used to collect and process ideas visually. Idea boards also help to keep ideas front and center, creating a certain social pressure to complete assigned tasks on time. While you can use a simple whiteboard in your meeting room for this purpose, web-based idea management software such as MindMeister brings this collaborative brainstorming process to a whole new level. Once you’ve set up a mind map to collect ideas, the map can be shared with front-line employees, who can access it no matter where they are located and which device they’re using. This way, even remote employees can provide valuable input. Thanks to the visual format of the mind map diagram, employees can also build on each other’s idea and draw inspiration from people they may have never even met in person. 2. Group and Prioritize Ideas One of the biggest advantages of idea management software is its flexibility. Idea mind maps are living documents that you can edit and update continuously. You can drag and drop individual ideas or whole branches to new positions in order to group them or separate them from the rest. A random side note added at the end of a huge branch can become the center of attention within seconds. Using colors, icons and format options you can then highlight ideas and assign priorities. If you’re using MindMeister’s opinions feature, you can also enlarge ideas based on the number of upvotes they’ve received. 3. Implement Ideas Efficiently Once you’ve prioritized ideas in MindMeister, you can drag and drop them into a connected project board in MeisterTask, a web-based team task management tool.   MeisterTask’s projects follow the popular Kanban layout but offer the flexibility needed to adapt them to your personal workflow. This way, you can set up an innovation pipeline that makes sense for your business, and efficiently move tasks through this pipeline until they’re completed. Connecting your idea mind map with your innovation pipeline not only enables you to turn ideas into tasks via drag and drop; it also ensures that those employees who contributed to the mind map are automatically invited to the project board and can follow the progress of their ideas. Such transparency fosters belief in the innovation process and thus encourages employees to keep participating in the future. Whether you’re trying to create the next big thing or are simply looking to improve your customers’ experience, you might be surprised how much you can gain by listening to your front-line employees. Using collaborative idea management and task management tools, you can then transform their ideas into results with unprecedented efficiency, giving your organization the competitive advantage it needs to grow and thrive. Create a Truly Idea-Driven Organization Try MindMeister its free Try MindMeister How to Create an Idea-Driven Organization - Focus Constant innovation is crucial for businesses who want to stay ahead of the competition. But how do you create a real culture of innovation? How do you foster a free exchange of knowledge and manage ideas efficiently? In this article, we’ll discuss how you can transform your business into a truly  idea-driven organization, using collaborative idea management and task management software. In their book “The Idea-Driven Organization”, award-winning authors Alan G. Robinson and Dean M. Schroeder discuss the power of ‘bottom-up ideas’, i.e. ideas generated by front-line employees  such as technical support agents, sales clerks, assembly-line workers, and all those other people who usually don’t get a say in important business decisions. If you want to turn your business into an idea-driven organization, the authors argue, it is exactly those front-line employees you need to engage. They are the ones who interact with your customers on a daily basis and know their problems, wishes and frustrations; they are the ones who are on the ground, on location, in the trenches; they are where the real work happens, which is why they are the first ones to notice when a process isn’t optimized or an important opportunity not realized. Enlarge this mind map summary of the book The Idea-Driven Organization to view the books key takeaways at a glance: Your browser is not able to display frames. Please visit THE IDEA-DRIVEN ORGANIZATION By Alan G. Robinson  Dean M. Schroeder on MindMeister. How to Create an Idea-Driven Organization If you want to follow the authors’ advice, your first challenge is to enable and encourage your front-line employees to share their valuable insights. Your second challenge is to group and prioritize these ideas in a meaningful way. Your third challenge is to implement ideas efficiently, creating a cycle of continuous improvement and innovation. Let’s look at all three of these challenges in turn and how you can use collaborative software tools to meet them successfully. 1. Facilitate the Exchange of Knowledge and Ideas Authors Robinson and Schroeder suggest the usage of an idea board, which can be used to collect and process ideas visually. Idea boards also help to keep ideas front and center, creating a certain social pressure to complete assigned tasks on time. While you can use a simple whiteboard in your meeting room for this purpose, web-based idea management software such as MindMeister brings this collaborative brainstorming process to a whole new level. Once you’ve set up a mind map to collect ideas, the map can be shared with front-line employees, who can access it no matter where they are located and which device they’re using. This way, even remote employees can provide valuable input. Thanks to the visual format of the mind map diagram, employees can also build on each other’s idea and draw inspiration from people they may have never even met in person. 2. Group and Prioritize Ideas One of the biggest advantages of idea management software is its flexibility. Idea mind maps are living documents that you can edit and update continuously. You can drag and drop individual ideas or whole branches to new positions in order to group them or separate them from the rest. A random side note added at the end of a huge branch can become the center of attention within seconds. Using colors, icons and format options you can then highlight ideas and assign priorities. If you’re using MindMeister’s opinions feature, you can also enlarge ideas based on the number of upvotes they’ve received. 3. Implement Ideas Efficiently Once you’ve prioritized ideas in MindMeister, you can drag and drop them into a connected project board in MeisterTask, a web-based team task management tool.   MeisterTask’s projects follow the popular Kanban layout but offer the flexibility needed to adapt them to your personal workflow. This way, you can set up an innovation pipeline that makes sense for your business, and efficiently move tasks through this pipeline until they’re completed. Connecting your idea mind map with your innovation pipeline not only enables you to turn ideas into tasks via drag and drop; it also ensures that those employees who contributed to the mind map are automatically invited to the project board and can follow the progress of their ideas. Such transparency fosters belief in the innovation process and thus encourages employees to keep participating in the future. Whether you’re trying to create the next big thing or are simply looking to improve your customers’ experience, you might be surprised how much you can gain by listening to your front-line employees. Using collaborative idea management and task management tools, you can then transform their ideas into results with unprecedented efficiency, giving your organization the competitive advantage it needs to grow and thrive. Create a Truly Idea-Driven Organization Try MindMeister its free Try MindMeister

Money Is Not The Answer - 1324 Words

Evan Zhang Trachtman Honors English 9 2 March 2016 Money Is Not the Answer Today, the world constantly revolves around money. The endless cycle of working for money, saving money, and spending money has become an almost mandatory aspect of life. One can hardly turn a corner these days without seeing an advertisement endorsing the purchase of a particular item. These are signs that greed has become more and more present in contemporary society. It is commonly observed that the more money someone possesses, the more they want to obtain. They tend to become greedier and greedier, until they reach an ultimate point where there is complete disregard for others in their pursuit a solution to their problems through wealth. Dickens saw this trend very clearly, and manipulated different characters in Great Expectations, such as Joe and Miss Havisham, to show the theme that money is not what defines a person, but rather, true inner wealth is calculated by a person’s actions and relationship to others. Dickens uses the character of Joe t o express the theme of true worth. It is seen repeatedly that Joe has a hugely caring attitude towards others, no matter who they are or what they do. Joe embodies the idea of true inner value in his actions and relationships to others. This occurs before Pip has received his expectations, where Joe sympathises with Pip when others abuse him. For instance, when Mrs. Joe’s dinner guests start to criticise Pip, Joe â€Å"always aided and comforted me [Pip]Show MoreRelatedTime Value of Money and Correct Answer944 Words   |  4 Pages$3,105 D. none of these Feedback The correct answer is: $3,105 Question 2 Correct Mark 1.00 out of 1.00 Flag question Question text Sydney saved $50,000 during her first year of work after college and plans to invest it for her retirement in 40 years. How much will she have available for retirement if she can make 8% on her investment? Select one: A. $596,250 B. $12,953,000 C. $2,345,100 D. $1,086,226 Feedback The correct answer is: $1,086,226 Question 3 Incorrect Mark 0.00Read MoreShould Women Wear Makeup For Themselves?952 Words   |  4 PagesThe Survey I decided to create is about makeup. More importantly, why women or men, wear makeup. The list of question I proved for people to answer will help me understand why people wear makeup. I chose to do this survey because lately there has been much topic on if women wear makeup for themselves or to attract men. This survey will help me answer this question. The first question I asked was if the interviewee even wore makeup. This question was listed first to see if the person doing the surveyRead MoreCpa Firm746 Words   |  3 Pagesmarket? $250/500 = 0.50 Answer: the ex-dividend price of a share in a perfect capital market is 0.50 b. If the board instead decided to use the cash to do a one-time share repurchase, in a perfect capital market, what is the price of the shares once the repurchase is complete? Answer: the price of the share once the repurchase is complete is $15.00 c. In a perfect capital market, which policy in part (a) or (b) makes investors in the firm better off? Answer: For investors both policiesRead MoreCurrency and Foreign Exchange Market1178 Words   |  5 Pagescurrencies and stock market prices plunged in value across Southeast Asia, beginning in a. Thailand b. Malaysia c. Indonesia d. South Korea 2.7 When monetary authorities have not insulated their domestic money supplies from the foreign exchange transactions, it is known as ________ intervention. a. unsterilized b. sterilized c. foreign market d. subsidized 8. When the U.S. Federal Reserve sells or purchases Treasury securities in order to sterilizeRead MoreEthics in Finance Case Study Essay1153 Words   |  5 PagesEthics in Finance 1. Have I defined the problem correctly and accurately? Answer: The problem was that the WorldCom Company was falling farther and farther into debt and they needed a way out of this hard time. The CEO came to us with a plan to turn the company or in reality to make it look as if the company was headed into the right direction, when in fact it was not. The plan was to use other accounts that have holding money in them for other various projects to make the revenue look as though itRead MoreThe Institutional Logics of Love: Friendship1005 Words   |  5 Pagesand gives enormous contribution to our life. The transience and contingencies of friendship should be construed as a suggestion of friendship’s unworthiness. It is the spark of countless stories, the reason wars are fought, and the answer to the quest for peace. Money can’t buy it, and it’s all you need. Love is an integral part of the human experience. Love is a commonality between men which is shared in the same way that we share the experience of breathing. But while we understand the conceptRead MoreWhy Do Economists Use Real GDP Rather Than Nominal GDP To Gauge Economic Well2235 Words   |  7 Pagesbasket of goods of constant quality. Despite these efforts, changes in quality remain a problem because quality is so hard to measure 3. Why is frictional unemployment inevitable? 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Given that both JoeRead MoreThe President Run Into When Initiating The Healthcare Reform And Why?1126 Words   |  5 Pagesthe healthcare reform and why? Answer The immediate problem was that was it possible for the White House to agree and act jointly with the President on the healthcare reform. The reason is because too many healthcare reforms had been failed and it was a very big step to take. Question 2 Obama’s administration believed that taking on a health care reform is a test of what in American politics? According to Obama, it was intended to prove what? Explain the stakes. Answer Obama’s Administration believedRead MoreQuestion 1. What Immediate Problem Did The President Run1113 Words   |  5 Pagesthe healthcare reform and why? Answer The immediate problem was that was it possible for the White House to agree and act jointly with the President on the healthcare reform. The reason is because too many healthcare reforms had been failed and it was a very big step to take. Question 2 Obama’s administration believed that taking on a health care reform is a test of what in American politics? According to Obama, it was intended to prove what? Explain the stakes. Answer Obama’s Administration believed

The Beauty Of Art And Human Expression - 1328 Words

What is art? As a child most of us are taught to believe that anything can be art. That the beauty of art and human expression is in the eye of the beholder. As we grow up we begin to understand that art is more than a bunch of cluttered finger-painted fingerprint Thanksgiving turkeys hanging on the fridge or macaroni picture frames. We begin to understand that art in our native cultures has many functions. Art serves as an expressive outlet for individuals to use as means to convey symbolism often times religious, as means of identity and solidarity for groups, as educational tools, and as a means of connecting with the supernatural. Art is a stimulation of any of the five senses with a reasonable amount of trade or talent required. One of the first things I noticed when I started my first semester here at BYU-Idaho this fall was â€Å"Mormons really love art†. Walk down the halls of any building here on campus and go no farther than five feet and you will find some type of a rt on display. The amount of art we have here at Brigham Young University – Idaho is truly unique to our culture and community and compliments our religious loyalty. Symbolic art is significant to BYU-Idaho culture because of the religious affiliation and ties the university has to the Church of Jesus Christ of Latter-day Saints and to LDS culture. Brigham Young University – Idaho is known and is prestigiously called a disciple-leadership center. Due to the homogeneous nature of both BYU-I and LDS cultureShow MoreRelatedThe Conflicts Between Seeing Nature As A Medium Of Art997 Words   |  4 PagesImagine hiking and standing upon a mountain top and just basking in the beauty of the scenery around. Some people consider nature as the purest form of natural expression. Some artists consider nature as a medium of art. But what is a medium of art? 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Thus, here was little room for artistic expression or distortionRead MoreImpressionist Works Of Claude Monet1394 Words   |  6 PagesIt is mechanical and can be cold. Figurative abstraction uses real forms but distorted and simplified even to lose its basic characteristics -it is free- might please the eye, because the author seeks to convey our emotions without seeking cosmetic beauty - are simplified geometrics forms , without any apparent order nor purpose. This being said one can conclude that Claude Monet s (an impressionist) painting â€Å"Coquelicots† has been called landscaping painting because it ref lects a scene from natureRead MoreThe Meaning Of Conceptualization Of Beauty1687 Words   |  7 PagesMeaning Of†¦ Conceptualization of Beauty The term beautiful first appears in the English language around the 14th century with the use of the word â€Å"beaute† in Middle English, derived from the Anglo-French â€Å"beau† with roots in the Latin â€Å"bellus†. The common usage of the term connotes both â€Å"having qualities of beauty† and â€Å"exciting aesthetic pleasure† (Merriam-Webster, 2016). The semantic reference to aesthetics in the term highlights the Greek and Roman influence on art, literature, and philosophy inRead MoreThe Mirror Like Reflection Of Art956 Words   |  4 Pages The mirror-like reflection Art can tell stories of the past events, which were significant to that culture or a person. Female images take a special place in the representation of the art. Women have always been used as a subject of art and displayed as ideal feminine figures and sexualized objects of desire. The notion of femininity, along with the idea of the female gender role, has substantially changed throughout the centuries. Through the several art pieces authors show how the social, politicalRead More Essay on Art in A Portrait of the Artist as a Young Man1577 Words   |  7 PagesArt in A Portrait of the Artist as a Young Man  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stephen Dedalus philosophy of art, expressed in his discussion with Lynch in Chapter Five, seems essentially romantic, yet the novel is written in a very realistic mode typical of the twentieth century. This apparent inconsistency may direct us to one way of interpreting this novel. Dedalus idea of art may be Romantic, but because his world is no longer the world of the Romantics he has to see art more as a fundamental validationRead MoreThe Literary Transcendence Of John Keats Works Far Surpasses The Malevolent Criticism Of The Tory Journals1524 Words   |  7 PagesThe literary transcendence of John Keats’ works far surpasses the malevolent criticism of the Tory Journals. The beauty of Keats’ poems and letters, have held him in regard as the quintessential Romantic poet, whose short life was ultimately consumed by his struggle for acceptance in the dominant literary community. In the opening lines of Endymion, Keats writes ‘A thing of beauty is a joy foreverâ €™; an assertion that anything beautiful will give unending pleasure - a belief that is carried throughout

Role of Hr in Service Sector Free Essays

http://www. authorstream. com/Presentation/richadinker-85391-training-development-trainings-types-process-d2-business-finance-ppt-powerpoint/ Training And Development : Training And Development â€Å"Training is the process of altering employee behaviour and attitudes in a way that increase the probability of goal attainment. We will write a custom essay sample on Role of Hr in Service Sector or any similar topic only for you Order Now † Features of Training : Features of Training Training objectives are tied to organization’s business objectives. Training is modular so it can be adapted to workplace schedules. Training is tailored to trainee needs and learning styles. Training structure allows employees to learn at their own pace. Trainees are provided regular, ongoing feedback concerning their progress while in the training programme. WHY T D : WHY T D No one is a perfect fit at the time of hiring and some training development must take place. Planned development programs will return values to the organization in terms of : increased productivity reduced costs Morale Flexibility to adapt to changing requirements Slide 4: Moulds employees’ attitude Helps them achieve better co-operation Creates greater loyalty to the organization Reduces wastage and spoilage Reduces constant supervision Improves quality Training Process : Training Process Determine the mission of the org Job description Training needs assessment Decide most imp objective/priorities Evaluate the curriculum Evaluate the Result of Training TYPES OF TRAINING : TYPES OF TRAINING On the job: Orientation Apprentice Committee assignments Off the job: Vestibule Role playing Lecture Case discussion Conference Slide 7: Decision making: In basket Business games Case studies Role play Responsible for Training : Responsible for Training Top Mgmt – Frames the Training policy HR Dept – plans, establishes and evaluates Supervisors – implement and apply development procedure Employees – provide feedback, revision and suggestions http://www. authorstream. com/Presentation/amit. kursija-217224-training-development-appraisals-collective-bargaining-compensation-competency-employee-relations-hr-hrm-human-reso-education-ppt-powerpoint/ Training and Development : Training and Development Definition : Definition Training is the formal and systematic modification of behavior through learning which occurs as a result of education, instruction, development and planned experience. Development is any learning activity, which is directed towards future, needs rather than present needs, and which is concerned more with career growth than immediate performance. Training, Development, and Education : Training, Development, and Education HRD programs are divided into three main categories: Training, Development, and Education. Training is the acquisition of technology, which permits employees to perform their present job to standards. It improves human performance on the job the employee is presently doing or is being hired to do. Also, it is given when new technology in introduced into the workplace. Development is training people to acquire new horizons, technologies, or viewpoints. It enables leaders to guide their organizations onto new expectations by being proactive rather than reactive. It enables workers to create better products, faster services, and more competitive organizations. It is learning for growth of the individual, but not related to a specific present or future job Training, Development, and Education : Training, Development, and Education Education is training people to do a different job. It is often given to people who have been identified as being promotable, being considered for a new job either lateral or upward, or to increase their potential. Unlike training, which can be fully evaluated immediately upon the learners returning to work, education can only be completely evaluated when the learners move on to their future jobs or tasks. Distinction between Training and Education : Distinction between Training and Education The following table draws a distinction between training and education more clearly. Training Education Application Theoretical orientation Job Experience Classroom learning Specific Tasks General concepts Narrow perspective Broad perspective Distinction between Training and Development : Distinction between Training and Development Learning Training Development Who Non-managers Managers What Technical Theoretical Why Specific job General When Short term Long term Purpose of Training : Purpose of Training To increase productivity and quality To promote versatility and adaptability to new methods To reduce the number of accidents To reduce labour turnover To increase job satisfaction displaying itself in lower labour turn- over and less absenteeism To increase efficiency When does the need for training arise? : When does the need for training arise? The installation of new equipment or techniques A change in working methods or products produced A realization that performance is inadequate Labour shortage, necessitating the upgrading of some employees A desire to reduce the amount of scrap and to improve quality An increase in the number of accidents Promotion or transfer of individual employees. Ensures availability of necessary skills and there could be a pool of talent from which to promote from. Advantages of Training : Advantages of Training 1. Leads to improved profitability and/or more positive attitudes toward profits orientation. 2. Improves the job knowledge and skills at all levels of the organization. 3. Improves the morale of the workforce. 4. Helps people identify with organizational goals. 5. Helps create a better corporate image. 6. Fasters authentically, openness and trust. 7. Improves the relationship between boss and subordinate. 8. Aids in organizational development. 9. Learns from the trainee. 10. Helps prepare guidelines for work. Disadvantages of training : Disadvantages of training 1. Can be a financial drain on resources; expensive development and testing, expensive to operate? 2. Often takes people away from their job for varying periods of time; 3. Equips staff to leave for a better job 4. Bad habits passed on 5. Narrow experience Areas of Training : Areas of Training The Areas of Training in which training is offered may be classified into the following categories: Knowledge Here the trainee learns about a set of rules and regulations about the job, the staff and the products or services offered by the company. The aim is to make the new employee fully aware of what goes inside and outside the company. Technical Skills The employee is taught a specific skill (e. g. , operating a machine and handling computer) so that he can acquire that skill and contribute meaningfully. Areas of Training Conti. : Areas of Training Conti. Social Skills The employee is made to learn about himself and other, develop a right mental attitude, towards the job, colleagues and the company. The principal focus is on teaching the employee how to be a team member and get ahead. Techniques This involves the application of knowledge and skill to various on-the-job situations. In addition to improving the skills and knowledge of employees, training aims at clouding employee attitudes: When administered properly, a training programme. It will go a long way in obtaining employee loyalty, support and commitment to company activities. Issues in Employee Training : Issues in Employee Training Communications: The increasing diversity of today’s workforce brings a wide variety of languages and customs. 2. Computer skills: Computer skills are becoming a necessity for conducting administrative and office tasks. 3. Customer service: Increased competition in today’s global marketplace makes it critical that employees understand and meet the needs of customers. 4. Diversity: Diversity training usually includes explanation about how people have different perspectives and views, and includes techniques to value diversity Issues in Employee Training Conti. : Issues in Employee Training Conti. 5. Ethics: Today’s society has increasing expectations about corporate social responsibility. Also, today’s diverse workforce brings a wide variety of values and morals to the workplace. 6. Human relations: The increased stresses of today’s workplace can include misunderstandings and conflict. Training can people to get along in the workplace. 7. Quality initiatives: Initiatives such as Total Quality Management, Quality Circles, benchmarking, etc. , require basic training about quality concepts, guidelines and standards for quality, etc. 8. Safety: Safety training is critical where working with heavy equipment, hazardous chemicals, repetitive activities, etc. , but can also be useful with practical advice for avoiding assaults, etc. Training Process : Training Process Steps in the Training Process : Steps in the Training Process 1. Organizational objectives 2. Assessment of Training needs 3. Establishment of Training goals 4. Devising training programme 5. Implementation of training programme 6. Evaluation of results Organizational Objectives ; Strategies : Organizational Objectives ; Strategies The first step in the training process in an organization is the assessment of its objectives and strategies. What business are we in? At what level of quality do we wish to provide this product or service? Where do we want to be in the future? It is only after answering these related questions that the organization must assess the strengths and weaknesses of its human resources. Needs Assessment : Needs Assessment Needs assessment diagnosis present problems and future challenges to be met through training and development. Organizations spend vast sums of money (usually as a percentage on turnover) on training and development. Before committing such huge resources, organizations that implement training programs without conducting needs assessment may be making errors. Needs assessment occurs at two levels- group and individual. Slide 19: FOR MORE USEFUL EDUCATIONAL PRESENTATIONS AND TECHNOLOGICAL DOCUMENTATIONS LIKE THESE VISIT WWW. THECODEXPERT. COM How to cite Role of Hr in Service Sector, Papers

Various Stages In Marketing Plan The Shop â€Myassignmenthelp.Com

Question: Discuss About The Various Stages In Marketing Plan The Shop? Answer: Introduction Strategic marketing plan involves structured planning of the business that includes the purchase and sale of various commodities using the unique and creative skills. The paper deals with the description of the company with its background and history. It evaluates internal analysis of company performance by identifying brand, its quality, product portfolio and the services system of the business in addition to its scope and mission. The main aim of this report is to discuss about the effective marketing plan for the Bronze Snake Shop, which will help them in effectively operating in the market and staying ahead in the competition. This report will involve several marketing models and matrices, which will help to determine the current situation of the organization. Effective marketing strategies and objectives will be provided accordingly. Brand positioning strategy will be initiated along with brand positioning map. Moreover, the strategies will be discussed along with recommending various measures to monitor the effectiveness of the strategies. It includes detailed analysis of internal strength and weakness by understanding the investment pattern in human resources, financial resources and operational capabilities. Then, it discusses the marketing mix and marketing strategy in order to understand the overall structure of the business. It provides a brief note on the barriers in marketing of the Bronze Snake shop. There is also a brief summary on the external environmental analysis of the Bronze Snake shop using pestle analysis, customer analysis and competitor analysis along with SWOT analysis. In conclusion, it evaluates the performances of the business using its types of competitors. Internal environmental analysis Company, background and history- The Bronze Snake shop is a smart company, a retail industry created in 2006 at Melbourne city by David Strangis and Anthony Sacco. Bronze Snake shop focuses on four factors that are demographic, geographic, physiographic and behavioral aspects. Demographic covers the age group from 20 to 35. Geographic includes urban areas and suburban areas while the physiographic covers fashion fanatic ad lastly the behavioral aspects includes latest trends. With the use of strategic marketing plan, they created 468.17 percent growth of the net output. Background of this shop is that with lots of hurdles it started its own business and earns for the growth and success. It came up with its ecommerce website. It has an active member on Instagram page in order to create more customers and to connect with latest brands. After Australia, it has expanded its business in New Zealand for more business and output. Description of the company Bronze snake company is a retail business oriented specialized in mens and womens clothes and accessories. The initial growth phase of this industry as difficult, slowly it tried its best to create its position and made $ 8.85 million. It deals in marketing sales and unique strategies for the growth and achievements. Mission, statement corporate objectives Mission- With a set goals and plans, creating teamwork, collection of complete information regarding the company and the product, business can create customers. Therefore, good and accurate market plans of Bronze Snake shop will help the business to grow more rapidly. With the help of structured marketing plan and strategy, it aims of achieving the desired set targets. Statement- Marketing means purchase and sale of products in the unique way to earn maximum sales. Bronze Snake shop deals in mens and womens wears; thereby it requires lots of trends and fashion along with marketing. To maintain a good relation between customer and seller, there must be good communication that leads to encouraging of the customers in the best way. Selling of a product depends on the percentage of influencing capacity of seller (Armstrong et al., 2015). Objectives- Bronze Snake shop creates customers only when the seller of this shop has full-fledged knowledge and information about the product. More advertisement and research of a product leads to creation of demand; therefore, the product should be in relation to customer wants and needs as the market depends on Customer satisfaction. Brand identity- It includes standard in quality with quality brand packaging, labeling in order to create more customers. With creative logos and name of the product creates more demand and sales for the product. With reference to brand identification then it depends largely on the ratings and review on the packaging quality and labeling of the product. Example like clothes and watches, standard unique brand names with good quality material along with present demand as per the customer requirements will create more demand for the product. Customer identifies the product by viewing the price, demand for the product, packaging and the quality. Product and service portfolio- Product portfolio- product portfolio identifies the nature of the overall collection of goods and services thereby in addition, using nature of stock, growth rate of the company, profit and loss statement, income and operations statement and the rate and records of risk the company has taken. Good growth in profit and holdings will definitely boost the financial system of the company. With reference to product type then in case of branded clothes and luxury watches, there can be quality materials used in production and proper on time good services in relation to product delivery will create more profit and sales to the business. Service portfolio- It includes the recordings of all the services and function of the organization provided to the customers and consumers in order to achieve long term profits and benefits. Customer friendly products create more sales and growth thereby with good and quick services in the sales process attracts large number of buyers. Scope of marketing planning Proper marketing includes good product services and portfolio for achieving the high growth and success. In order to achieve certain business targets, few steps help in reaching those targets. First for a good marketing plan, shop needs to set a proper goal to achieve desired target of maximum sales and output. Second step deals with planning of completion of number of sales per day. There must be recording of sales activity on a daily basis. Then there is a requirement of organizing information in a systematic manner for the accuracy in the business. After organizing, one needs to design the packaging of the product in the most classy and attractive way in order to encourage for more marketing(Baker Saren, 2016). Designing involves packaging and labeling of the product. It depends on Bronze Snake shops creativity. The most important point of a good marketing planning is to gain information about the product and the company that includes strength and weakness of the company with addition to the product. It analyses the current market position of the company in terms of market value and profit. Depending on the analysis report, it will help the company in findings of the future condition of the clothes. In order to achieve maximum sales, the work should be in to teams. Apart from one to one open communication; there must be alternative sources of communication like phone calls and online internet help to expand more in terms of business line. Internal resource assessments with strength and weakness Human resources - It includes use of human knowledge, talents and skills required for the creative marketing of the product. Financial management It includes the proper allocation of resources within the planned budget. In order to maintain certain targets of the business there must be use of more resources with less wastage and cost saving. Operational capabilities - It includes proper functioning of the desired roles using the given resources within the budget. Overall view of marketing mix strategy- Marketing mix It deals with the growth strategy of the Bronze Snake shop that includes various factors like production, promotion, profit, place, physical evidence and people. Production includes unique creation of products using modern means of resources for more customers and profit. Promotion of a product gives the demand for the product, choice of channels of distribution and production will help to create the position of the business in the market and the economy. Profit creation includes the strength quality and brand of the product. Better and good quality with consumer preferences leads to more profit of the company. Place means the direct effect of customers view for the product. Physical evidences include ensuring about the customer needs and the product tools in order to convince the customer for the purchase of the product. Lastly, people attraction or customer attraction for the product can influence the growth of the Bronze Snake shop in a positive and a strong way. In sum, these are the various marketing mix and its factors required for the growth of the industry. Marketing strategy- Success of Bronze Snake shop comes from a good marketing strategy includes well-defined structured market goals, market plans, market mix in order to achieve maximum profit for the sustainability of the business growth of the business. With reference to Bronze Snake shop, the business needs to setup strong strategy to achieve the set targets for their business. It includes various factors of concern like production, consumption, quality of raw materials, cost of production, customers satisfaction, product innovation, and marketing effect of product. Bronze Snake shops involve three main stages of marketing process. Planning- It involves the analysis of the business strength, weakness, external factors, technology effect, work culture and the overall business condition. These are the various components of planning stage of marketing. The SWOT analysis of the marketing strategy gives the business strength and weakness factor with addition to threats to the industry and opportunities available for this market. Using research methods, it undergoes business current financial position and the future effect on market. It also provides various trends available for new trends and fashion in clothing sector. Goal setting- The very first stage of planning involves proper goal to be set in order to achieve the planned target. This includes determination of material and quality, price rates to be charge, place of marketing, advertising and the effect of new quality and design on consumers. Price rates include proper reasonable rates to charge for the new launch of designer wears in order to increase customer demand for the product (Channon Jalland, 2016). It decides proper channel of distribution of the product in order to increase productivity. On addition to this, it gives various ways of promoting or advertising the various brands in the unique and creative way using the good marketing strategy. Execution of the plan- Once the goal is setup and created its marketing mix strategy, the next stage is to execute the set goals and strategies in practical. There must be proper budget of the product and sales criteria. Using factors like create resources, designing of marketing business, planning of schedules and then the second part is to execute the entire set plan in to action. Use of Proper quality resources within the given time to fulfill the task with the given marketing budget and strategy is what gives a proper execution of the plan. Evaluation of the business- With proper use of all the stages and plan one can check the accuracy and the overall performance of the business and its efficiency and work output. It gives an evaluative statement about the business performances in terms of financial statement and market position. Therefore, these are three main stages in marketing process of the Bronze Snake shop. Internal environment analysis of marketing strategy Internal environmental analyses the strength of the Bronze Snake shop while formulating strategic plans. Various internal factors of Bronze Snake shop can contribute to the growth of the business profit like financial sector, human factor, and operational support. The internal factors perform production function, human resource development functions, effective planning strategies, coordination and cooperation, finance and marketing (David, David David, 2017). The organization evaluates the business performances based on these given factors. If the existing work culture is not suitable for the required marketing strategy then the organization has to take decision for the change of work culture in order to achieve good work culture and output. Using value chain a firm divides its activities into two broad categories they are primary and support activities. Primary activities deals with physical creation of the goods like logistic, inbound, marketing sales practice. On the other hand, support activities includes human resource development, technology factor and infrastructure activities. Barriers in strategy marketing of Bronze snake shop For a good market plan, there are some or the other problems that creates issue while execution of the plan. Those are like poor assumptions, problems in marketing sector, improper marketing feedbacks. Poor assumptions can be due to unskilled employees during the marketing process, the product does not get adequate information on the requirement of the consumer, therefore while marketing the product the problem of false assumption arises. This creates loss of customers for the business. It also leads to less flexibility because of migration and in terms of organization performances, lack of information and improper management system. External Environmental analysis- The external environment of marketing strategy can influence the Bronze Snake shop. These factors includes out of control and uncertainty in the changes of the factors. Competition, government plans and policies, cultural and social factors, natural forces, demographic and technology factors. Market competition of Bronze Snake shop includes same product and brands influence the industry in terms of competition. It depends on the marketing strategies, means strong marketing strategies leads to more business in this market. Government plans and policies refers to the norms, rules and regulation in relation to marketing that maintains standard and risk free market structure. It leads to healthy global relation while doing marketing globally (Dwyer, ?orak Tomljenovi?, 2017). Cultural and social factors include societal needs, welfare, living standards, and the cultural values and ethics that help to grow business rapidly. When the products are cultural friendly, as per the customer needs and requirements, then it creates more number of sales and demand for the product. Natural forces mean environmental and nature friendly products create sustainable business. It protects the environment and encourages for more green business. Demographic factors include accurate and full-fledged information regarding the market trends and variables that can affect the market strategies of Bronze snake business. On the other side, technological factors involve modern use of technology and mode of communication in order to enhance productivity and growth of the business. Creative skills in advertising of the designer clothes and accessories can increase more sales and profit to the Bronze Snake shop. Pestle analysis Using pestle analysis, the external environmental factors can give us the impact on marketing strategy of Bronze Snake shop. There are six factors of pestle model to evaluate the impact and performance of Bronze Snake shop. Political factor- Political factor deals with government stable functions in the industry will help the industry to expand more globally , if the government encourages for modern technology then there will more production and output. Good and stable trading relations globally can make the Bronze snake Shop to grow rapidly and aims for maximum profit (Feng, Morgan Rego, 2017). When the political relations with other countries are good then it acts as a positive merit for the marketing business to create more global relations and agreements with different countries. Economic factor - Comparing with other countries growth rates and the export position then the market should create more production in order to increase export. In terms of economic factor, the large source of revenue comes from middle-income group of customers therefore there should be reasonable rates, as it creates more demand for the middle group customers. More customers create more income for the Bronze Snake shop (Felix, Rauschnabel Hinsch, 2017). On the other side, there must be proper payment of rates in order to maintain stable inflationary pressure. Fluctuations in interest rates can affect the business in greater way. Social factor- Social factors deal with society culture, business ethics and the customer satisfaction; means business should be consumer friendly with reasonable rates using standard business ethics. Demographic factors play a key role in this business. It helps to understand customers sentiments while the purchase and sale of the product (Grant, 2016).Thereby, changes in the lifestyle of the consumer largely affect the business. Technological factor- Technological factor refers to modern technology and innovative solutions add on to more production and tough competition for the Bronze Snake shop. It brings more sales and revenue to the business. The market totally depends on the creative abilities to influence the customers with the best use of various technologies like smart phones, internet and modern means of communication (Hollebeek, Conduit Brodie, 2016). Growth in the sales directly adds to the more production of Bronze Snake shop. Legal factor- To increase scale of production, there should be good global relations and this can happen only when there are good government facilities in relation to this retail market. There must be new plans and policies for the betterment of the industry in order to maintain certain legal standards of the business. Business standards encourage for more marketing, consumers and proper legal rules that helps to maintain business reputation (Hollensen, 2015). There must be proper tax structure for Bronze Snake shop in order to maintain business stability. Environmental factor- Environmental factor is one of the important factors in the marketing industry. Impact of weather condition will vary the demand for the customers of Bronze Snake shop business. Good weather will create more demand for global marketing while bad weather will led to decline in the demand factor. If there are weather imbalances, then there will be problem in economic activity of this industry as no demand will lead to low sales and production will decline. Due to natural calamities also, there can be low growth in the sales of this business. Product lifecycle analysis Product life cycle According to the theory of product life cycle, there are four stages of a product or the organization as a whole (Stark, 2015). These four stages are introduction, growth, maturity and decline. The first stage is the introduction stage. In this stage, products are being introduced in the market. In the case of the Bronze Snake shop, new retail goods such as man or woman wear in new designs. However, in this stage, the organizations should initiate extensive promotional and marketing activities to increase the customer awareness in the market (Zhurkina, Ukhanova Nikishin, 2015). This is due to the reason that, the more will be the customer awareness around the newly introduced product, the more will be the interest of the customers to have the access. Thus, the sales will be increased. One advantage that can be leveraged by this organization is the price skimming (Spann, Fischer Tellis, 2014). It will help them in charging high introductory prices at the initial stage. The more will be the initial buzz around the product, the more effective will be the price skimming strategies. The next step will be the growth stage. In this stage, the market share of the particular product is increasing with the increase in the market share and demand. In the case of bronze snake shop, the market for their newly introduced product is increasing in this stage. Thus, the key responsibility for them in this stage is to increase the market area of the product by penetrating in new markets (Baker, 2014). It will help to increase the market share of the product. In addition, the other aspects such as the retail counters should be increased to meet the growing demand of the customers. The more effective and timely will be the delivery, the more will be the retention of the customers (Khan, 2012). The promotional activities should be maintained as in the introduction stage and may be enhanced to reach out to the larger audience. Pricing strategy should be maintained according to the trend of demand in the market. If the demand is growing even in the case of the price skimming, the n it should be maintained, otherwise, the price could be slightly reduced to target the larger number of customers. The next step is the maturity stage. In this stage, the demand and the market share of the product is all time high and the market is nearly saturated with no more chance of increase in the market share. However, in the case of the bronze snake shop, there are certain they should initiate strategies in order to extend the life cycle of the product (Zhang et al., 2015). The women and mens wear should be slightly tweaked in order to change the appeal to the customers. Moreover, competitors analysis should be done in this stage to determine the competitive advantages of the substitute products in the market. It will help to identify the features of the similar items, which can be modified in their products by bronze snake shop. Pricing strategy should be implemented according to the demand in the market. The price skimming policy should be junked and it should be lowered to attract more number of customers. Various discounts and rebates should be offered to the customers in order to mot ivate them in buying their products. In this stage, the promotional activities should not be about increasing the customer awareness but featuring the distinctive features, which will enable the customers to compare with the substitute products (McAuley, Pandey Leskovec, 2015). Another strategy that may be initiated by them is to enter in a new market. This is due to the reason that, the existing market is already saturated and there no chance of extending market share. Thus, entering in the new market will help them to start a new life cycle for their existing products (Cruesen Lejour, 2013). Eventually it will extend the life cycle of the product to a large extent. The last stage is the decline stage, which state that the life cycle of the product is coming to an end. Thus, in this case, there is less possibilities of extending the life cycle to a large extent. However, initiation of a few strategies will help to have some small extension. One of the key strategies that can be implemented is modifying the existing product. In the case of the Bronze snake shop, they can modify their product portfolio according to the current trend in the market. It will have some distinctive aspects for the product in the market. The price should be kept as low as possible to attract more customers in the last stage. Promotional activities should also be kept low due to the fact that it will not garner any more profit for the organization. The last step should be the discontinuation of the product to make way for a new product. BCG matrix BCG matrix states the status of the products in terms of the case usage and cash generation. Cash generation refers to the market share the particular products holds and cash usage refers to the growth rate of the product in the market with having more investment in various activities such as promotional activities (Mathews et al., 2016). In this matrix, the first aspect is the star, which refers to the product, which is having high market share as well as high growth rate in the market. For Bronze snake shop, the women cloth line falls in this category. This is due to the reason that, they invest the maximum amount in promoting this product line and new products under this product line are being introduced more often. Moreover, the key revenue-generating product is the women wear for them. The next aspect is the question mark. It represents the low market share with having high market growth rate. These products are in the growth stage. In the case of Bronze snake shop, women apparels and accessories are in the growth stage with having lower market share. The promotional activities are being done most for this product line. The next aspect in this matrix is cash cows. This represents products having lower growth rate but higher market share. Products in the matured stage stay here. In the case of bronze snake shop, men cloth line falls in this category. This is due to the fact that, they have introduced mens wear first in their business and with the time being, it became the market leader. However, the market for this category became saturated for them and thus, the growth rate is slowing down. The last aspect is the dogs that refer to the low market share and low growth rate. These products are in the decline stage with lowering market share and market growth rate (Gandhi, Lu Shi, 2013). In the case of Bronze snake shop, the niche brand launched by them to cater to the high-end male customers is on the declining stage. The target market for it was small and the product was not well accepted by the customers. Ansoff matrix Ansoff matrix states two major aspects of market and the products. Each one has been classified in new and existing ones. It helps the organizations in determining their strategy according to the status of their market and offerings. According to this matrix, there are four way to expand the market. The first aspect is the market penetration. It refers to the penetration of the existing market with the existing product. In the case of the Bronze snake shop, they can introduce variants in different price level to further penetrate in the existing market. The next step is the product development (Gmelin Seuring, 2014). Bronze snake shop can introduce a new product line to fill the identified gap in the existing market. It will help to expand the existing market with new products. The next step is the market development. Bronze snake shop can foray in a new market with their existing products. It will let them to not invest in developing new products. Moreover, the life cycle can be extended with the help of market development. The last step is the diversification. Under this step, Bronze snake shop can diversify their business line to venture in different product category. They can venture in footwear along with cloth line. This will help them to target new market with new products. Customer analysis Customer analysis of Bronze Snake shop depends on the marketing business. Marketing business is dependant totally on customers need and preferences. It includes various attributes of customers like customers nature, sentiments, and requirement (Hult Ketchen, 2017). They have the equal influential role just like the supplier in the profit of the organization or business industry. It is the critical aspect to the marketing strategy. Customer analysis is one of the most important aspects of Bronze Snake shop (Hsu et al., 2016). Therefore, if the business owner fails to analyze their customers, they will not be able to run their business with smooth and stability. To analyze customers Bronze Snake shop requires three features to consider and they are firstly, to identify the target customers, then to understand their needs or requirements, and lastly, to show how the new arrivals in cloths and accessories matches the customer needs. There must be individual face-to-face proper negotiations between the seller and the buyer (Kim, Shin, Min, 2016). The seller should collect adequate information regarding buyers preferences in order to sell the exact product with all the requirements. Regardless of the business type, customer analysis depends on demographic details, customer interest, location, communication, demographic details includes name, age , gender and job designation (Serrat, 2017). Customer interest involves customer satisfaction level after the purchase of the product and it involves the good communication with the customers. For customer analysis, one can collect information from the existing customers about the business and their services (McDonald Wilson 2016). It also influences the customers largely in the market. Diversity and innovation leads to more number of customers in these types of business. Competitor analysis Local direct and indirect- Competition depends on business success as well as on the type of consumers whether it is local, direct or indirect. Success of Bronze Snake shop greatly depends on the identification of potential customers. It includes proper conduct of customer analysis also the profits statement of the business. A well-established competitor allows the Bronze Snake shop to collaborate with those business partners that can create direct competition in order to attain maximum profit (Nykiel, 2016). The purpose of analyzing the competitor is to study the business, create a report of future market trends, effect of demand and supply, marketing strategy, to raise the market share, to study various market trends and variables and to create plans for expansion of business (Peppard Ward, 2016). Competitor matrix- Competitor gives the strength and weakness analysis of the Bronze Snake shop on addition to this; it includes various threats and opportunities of the business. A competitor focuses on the business profitability, size of the business, reputation and goodwill, position in the market, strength and weakness factor. The competitor analysis also depends on the statistical, qualitative and quantitative report of the Bronze Snake shop (Peppers Rogers, 2016). If the Bronze Snake shop gets good remarks for their products then they should continue for long-term sale for future generations as it leads to long term competition. Competitive factor also depends on brand quality and innovation of the product (Percy Elliott, 2016). A good success with strong reputation creates tough competition in the market. The marketing mix of the Bronze Snake shop with the other competitors was followed in the table below: Factors Bronze Snake shop Clothing retailing in Australia Cotton on clothing Pty. ltd Fast future brands Pty ltd Industry Product features Retail industry Branded, standard quality in clothes Retail industry Consumer goods and clothing Retail industry Footwear, clothing and consumer accessories Retail industry Fashion retail shop Benefits Unique, innovative Global demand Customer satisfaction, more profit Stylish, trendy and high demand Product diversity, variety of choices Growth Revenue (Annual sales) 468.17 billion $8.85 million 3.9 billion $19 billion $80.818 118 billion A $2billion A $1.5 billion Threat Opportunities Poor quality will discourage customers Modern technology will lead to more business Economic uncertainty Franchise and chain stores Substitute effect Greater customer satisfaction leads to expansion of business and high profit Lack of information create poor sales High standard fashion and advertisements will attract more customers Market share level 7.4 % 2.4% 5% 4 % Table: Marketing matrix of Bronze Snake shop SWOT analysis Referring to the strength of Bronze Snake shop, then there are few factors that can lead to success and stability of the industry. To be different from other industry, Bronze Snake shop should possess some unique attributes like innovation and this is what marketing business is about (Pride Ferrell, 2016). Innovation comes from more and more of research and development in respect of that particular industry. When the Bronze Snake shop performs well it creates more competition due to high price and success, further creates demanding industry (Slack, 2015). Expand of industry occurs because of increasing in demand, thereby increasing in demand leads to increase in production and output growth for Bronze Snake shop. On the other side, strength comes from correcting the weaknesses. Every industry has positive and negative attributes. As it is marketing business, hold top position therefore, Bronze Snake shop creates huge competition in the market (Spyropoulou et al., 2017). Low advertising, poor quality products, lack of information and high prices for the commodities can act as weakness to the business. Therefore, Bronze Snake shop when consists of low sales and productivity with adequate knowledge creates threats in terms of decline in consumer, low level output and more rivals (Strauss, 2016). Opportunities for Bronze Snake shop can be in the form of advancement in the means of resources, investment in the technology and creative ways to expand business (Whittington et al., 2017). More encouragement in the marketing can create more job opportunities leading to more competition and profit. Marketing objectives One of the key marketing objectives for Bronze snake shop will be to initiate strategies to extend the life cycle of the products in the matured and declining stage. Another objective will be to search for new markets to enter with their existing products. It will further extend their products life cycle along with enhancing the market share. To diversify in related product line in order to reduce the dependence from the single product line and catering to more number of customers. Brand positioning strategy The brand positioning for Bronze snake shop should be done brand specific due to the reason that it will help to cater to diversified customer segments. Branding of the entire umbrella organization will enable to reach to a particular market segment (Xie, 2012). On the other hand, brand specific branding will help to position a certain brand according to criterion of the target segments. Thus, the target audience will be more in this case. Brand positioning map The branding strategy of Bronze snake shop will be done according to the brand-positioning map. In accordance to the brand-positioning map, the main product lines of them including, women, men cloth line and footwear will be classified according to the quality and price (Hassan Craft, 2012). However, the main concentration will be towards the higher end brand of having high price and better quality. The brand equity garnered from the higher end products will help to push the sales of the lower end products. The brand will be classified mainly in two groups of higher price and higher quality and lower price and lower quality. It will help them to cater to both the lower and higher end customer segments. Recommended marketing strategies One of the key recommended strategies will be choosing the right marketing mix for the target market. In the case of the niche market of higher end footwear, the product should be having higher quality, which will be accepted to the niche market. Moreover, the exclusive appeal should be maintained for the products (Toften Hammervoll, 2013). The price should be on the higher side, which will further increase its exclusivity. The place selected will be the posh areas, which will be acceptable and provide convenience to the target customers. Promotion should be done in the medium which is having presence in the niche market. Availability of the products on the online marketplace should be made available. It will help to reach out to more number of customers effectively. In this case, the place selection will only be the online platform (Wang et al., 2013). The product portfolio will range from higher end to lower end. Pricing will also be done accordingly ranging from to higher to lower price. Promotional activities will be done extensively in every medium, preferably in the social media. Another potential segments are the flying customers which can only be attracted by discounts and offers. Products will be mostly from the mass product line with having heavy discounts. Price will be as low as possible to attract more of them. Place will be the offline stores having most visibility among the customers. It will help to aware the customers more effectively. Promotion will be done in the mass media to attract and reach out to more of the targeted customers. Another strategy to attract the mass-market segment is to having more variants and designs across different price segments. More products depth and width will help to cater to more diversified customer requirement. The price will be also be in accordance to the requirement and diversified (Kumar, Gaur Pattnaik, 2012). Place will be both offline and online to reach out to most number of customers possible. Promotion will be extensively done and will be done using all the marketing medium. Tools to initiate effectiveness of the marketing strategies Various measures will be initiated to measure the effectiveness of the recommended marketing strategies. One of the key tools will be the customer feedback mechanism. It will help to determine and compare the market trend before and after the implementation of the strategies. Thus, the effectiveness and the area of improvement can be identified. Another recommended tool will be the determination of the sale performance. It will help to determine the performance of the organization before and after the strategy implementation. Determining the average life cycle of the products will help to identify the differences in the entire life of the product before and after the strategy implementation. Conclusion The report gives an overview of the marketing strategy of Bronze Snake shop with its functions and various stages involved in marketing strategy. The paper gives the scope, aim and mission of the company. Along with this, it gives the internal environment analysis using product services and brand identification, in addition to internal analysis of strength and weakness of the company is given. Marketing strategy when achieved with all the plans and procedure leads to more productive output and goodwill of the business. The recommended marketing strategies are beig discussed here in this report, which will help to enhance their performance in the market. In addition, the measuring tools are also being discussed to determine the effectiveness of the strategies. There was a brief note on the Bronze Snake shop. Bronze Snake shop is a retail industry that uses creative marketing strategy for its growth and profit. It aims for creating unique and innovative marketable products with reasona ble rates in order to create more supply and demand. This creates marketing competition for Bronze Snake shop among its rival industries. Using pestle and SWOT analysis, it gives the external view on the Bronze Snake shop and its marketing strategy. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. 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